Last Updated: January 2019

BY VISITING OUR SITE AND/OR PLACING AN ORDER, YOU ARE AGREEING TO THE FOLLOWING TERMS, CONDITIONS, POLICIES AND NOTICES WITHIN THIS DOCUMENT. WE THEREFORE ADVISE YOU READ AND FULLY UNDERSTAND THE ENTIRETY MENTIONED BELOW.

OVERVIEW

Ardent Clothing Ltd. is committed to protecting your personal information. This Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it and how we keep it safe. This Policy also sets our your right to request, change or withdraw the personal information we hold. 

WHO WE ARE

This site (https://www.ardentclothing.co.uk) is operated by Ardent Clothing Ltd. registered in England No. 09758952. The registered office is 9-10 The Crescent, Wisbech, Cambridgeshire, PE13 1EH.

If you have any questions about this Privacy Policy or want to exercise your rights set out within this Privacy Policy, please contact us by sending an email our customer support team at info@ardentclothing.co.uk

INFORMATION WE COLLECT

Depending on the action you carry out on our website, we may collect the following information about you:

  • Your name, date of birth, gender and other relevant demographic information
  • Your billing/delivery address, telephone number and email address
  • Your social media handles
  • Your online browsing journey, including products you view and item(s) you add to your shopping basket
  • Information about your computer/device including the IP address, device type and web browser
  • Your communication and marketing preferences

HOW WE USE YOUR INFORMATION

Ardent Clothing Ltd. and trusted third parties use your information for the following reasons:

  • To provide goods and services to you
  • To provide tailored and relevant marketing to you
  • To verify your identity
  • For crime and fraud prevention purposes
  • For analysis, insight and research purposes 

THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms & Conditions.

COOKIES

Cookies are small data files which are placed on your computer/device as you browse our website. They are used to remember the actions you have carried out enabling us to tailor the products and services offered and advertised to you both on our website and through third parties (emails, social media etc.)

Some cookies also collect information about pages viewed, products purchased and your journey around our website, however all data is anonymous and will never contain personal details such as your name, address, telephone number or payment information. Our website use the following two types of cookies:

Session Cookies - These are deleted after each visit to our website when you close down your internet browser. Session cookies allow you to add an item to your basket and then move through to checkout.

Persistent Cookies - These remember you for a certain time frame which enable us to display your previously viewed items next time you visit our site and keep you logged into your account.

Most web browsers will provide the option to turn off or disallow cookies which are usually explained under your browser 'Help' menu. Please note by disallowing cookies you will be unable to make a transactional purchase on our website. You may also find that the functionality of many other websites and services will be affected. 

SHOPIFY

Our store is hosted on Shopify Inc. who provide us with the online e-commerce platform which enables us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

SECURITY

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

PAYMENT

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data and encrypt it through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For further details, you may also want to read Shopify’s Terms of Service and Privacy Policy.

    COMPLIANCE WITH LAWS

    We will only disclose your personal information if we are required to do so by law or we believe that such action is required to protect the security or integrity of our service.

    CONSENT

    When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you grant us consent to collect it. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

    By using this site, you also confirm that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. 

    WITHDRAWING/CHANGING CONSENT

    If after you opt-in, you change your mind, you may withdraw or change your consent by using one of the following steps:

    • By contacting our customer support team at info@ardentclothing.co.uk
    • By making use of the simple 'Manage My Preferences' and 'Unsubscribe' links in our email footers
    • By replying with 'STOP' to our text messages

    CHANGES TO THIS PRIVACY POLICY

    We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

    QUESTIONS AND CONTACT INFORMATION

    If you would like to view, correct, amend or delete any personal information we have about you, opt out of all direct marketing or simply want more information, please contact info@ardentclothing.co.uk.